Pella Work
Blogs
Write, optimize, and track blogs weekly to improve SEO for local Pella Branch websites
Ads
Use relationships with vendors, including newspapers and magazines, to create ads for lead generation
Field Marketing
Worked with Cleveland commercial team to go out into the field and take photographs of completed projects
Reputation Management
Manage customer reviews across Google My Business and social media accounts weekly
Video Creation
Used Canva and Adobe Suite to create and edit video for social media and ad content
Pro Bono Work
Social Media Marketing: Created Facebook and Instagram ads based on the plant nursery Fern’s style guide and logo
Customer Insights: Constructed buyer persona and empathy map for a local zoo’s major consumer group, parents with young children.
Portfolio: Worked with nonprofit to create social media ads, SEO blogs, and emails
Search Engine Marketing: Used a long-tailed keyword to write a search engine optimized blog