Pella Work

Blogs

Write, optimize, and track blogs weekly to improve SEO for local Pella Branch websites

Ads

Use relationships with vendors, including newspapers and magazines, to create ads for lead generation

Social Media Management

Create 7 Facebook, LinkedIn, Instagram, and Twitter posts weekly to improve company reach, social engagement, and lead generation

Field Marketing

Worked with Cleveland commercial team to go out into the field and take photographs of completed projects

Reputation Management

Manage customer reviews across Google My Business and social media accounts weekly

Video Creation

Used Canva and Adobe Suite to create and edit video for social media and ad content

Pro Bono Work

Social Media Marketing: Created Facebook and Instagram ads based on the plant nursery Fern’s style guide and logo

Social Media Marketing: Created Facebook and Instagram ads based on the plant nursery Fern’s style guide and logo

Customer Insights: Constructed buyer persona and empathy map for a local zoo’s major consumer group, parents with young children.

Customer Insights: Constructed buyer persona and empathy map for a local zoo’s major consumer group, parents with young children.

Portfolio: Worked with nonprofit to create social media ads, SEO blogs, and emails

Portfolio: Worked with nonprofit to create social media ads, SEO blogs, and emails

Search Engine Marketing: Used a long-tailed keyword to write a search engine optimized blog

Search Engine Marketing: Used a long-tailed keyword to write a search engine optimized blog